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Increase
Sales and Profit
Be committed to leasing .
Your managers must be as enthused as you are.
Lease used cars. As you are well aware the profit potential is greater
both front and back-end.
Present the lease option with every deal penciled. Give your customers
the option. If the retail payment is too high, it is much more difficult to
convert to a lease unless it was discussed in the early stages.
Advertise a used car lease in your regular print ads. Keep the payment
under $200 plus tax etc. or close to it. Industry publications state that it
costs over $300 just to get a customer in your door. This ad will get them into
your dealership.
You can bury more inequity in a used car lease. Most banks will allow
110% of N.A.D.A. or CRV. Your salespeople won’t run when a customer is upside
down.
Use the LeaseMore program. Your manager’s will love the ease of
calculating a lease.
| Don’t let customers walk
out your door without presenting a lease payment |
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